It’s not easy choosing which web design company is the best fit for you and your company. Hopefully these steps help you find the best freelancer or agency you’re looking for.
1. Know your budget.
Cost is usually the elephant in the room so get it out on the table soon. Knowing how much you have to spend will give the designer better ideas on what they can do. Time is money for designers and they like to know as much up front as possible.
You get what you pay for, is a widely used saying. This is true with web development. Don’t skimp on your website budget. Think of your website as your store front. You want consumers to walk in and love what they see in the first few seconds. Just know when too much is too much. Don’t let the designer take you for a ride.
2. Know what you want with your website
Have website examples to show the designer so they know what you like with websites. You need to carefully consider your target, your goals, and how you will measure success. When you know what you need to accomplish your goals, you will quickly know if the designer and/or company is right for you.
3. Content is king.
The agency you’re looking into should know content is king. Websites should be designed around the content you’re delivering. It’s easier for designers as well to know your content before developing the website. This way they can create unique art and web pages.
The agency needs to know the importance of content first. Whether they create the content or receive from a copywriter, they are building the framework that is housing your content. Designers need to understand how your users will interact with the content and how you specifically will manage the content in the future. This ensures that your website is delivering your message and maintains its quality for years to come.
4. Know what you want to accomplish or how to measure your goals
Invest some time and thought into your goals and expectations from your agency. Define what it is in six months or a year’s time that will reassure you that your money was well spent. Think beyond “first on Google” or “getting more traffic”.
What are some goals you can reach?
5. Know your strategy
A good web agency should be offering you a clear concise web strategy. This goes beyond your website. A good strategy will give your business a strong sense of authority, relevance and trust. When you’ve got a solid plan, your able to measure. When you measure you’re able to make good decisions based on real data. This results in converting your site visitors into paying customers.
The ever-changing web makes it very difficult and technical challenge for some people. So this makes it highly important your web design company knows what they’re talking about and able to break it down for you. The company should always be on your side when discussing web stuff. They should be able to explain it to you so you understand. If you’re ever confused, it’s not your fault it’s theirs and don’t be afraid to speak up.
7. Maintain good standing with company
Just because your website is now launched doesn’t mean you have to part ways with your design company. A good agency should stay with you as long as you’d like them to. You should be able to ask them for help adding more content or any questions regarding your site. Also, the agency should be around to provide analytic reporting daily, weekly, or monthly. If you are having the agency SEO your website you need to make sure your keeping in good contact with them.
If you want more info about web development or design please fill out my contact form. I would love to hear from you about anything and everything. If you have a question about your site or just want me to look it over I’d be more than happy to help.